Basketball courts

Hennessy renovates 5 basketball courts


Llano Grant (Jahllano), left, Delicia Patterson and Keron Chareau at the Hennessy Sip and Drip event. – SUREASH CHOLAI

Hennessy Trinidad and Tobago plans to renovate at least five basketball courts across the country. This was revealed during the local leg of Hennessy’s Sip and Drip series.

The event took place on February 22 on the roof of The Brix, Autograph Collection, Cascade.

It brought together artists, media and other creators such as Ishamel St Bryce, Vice President of the National Basketball Federation and artist Llano “Jahllano” Grant.

Its special limited-edition Hennessy VS and Les Twins bottle was also unveiled that evening. The Twins are French dancers, choreographers, producers, models, designers and creative directors Laurent and Larry Nicolas Bourgeois.

AS Bryden is the local Hennessy distributor.

Sabrina Celestin, Hennessy TT brand manager, said the Sip and Drip series has been adapted to the local market.

Sabrina Celestine, Hennessy Brand Manager, with local musician and artist Rae Anne Victor. – SUREASH CHOLAI

“TT is such an important market for Moet Hennessy. What is happening globally, we try to adapt it to our market. We try to give it our Trinbagonian touch.

Hennessy is the spirit of the National Basketball Association (NBA) and the series launched in the United States in 2020 and expanded in 2021, going international then, she said.

“All markets around the world Hennessy is the official spirit of the NBA, so of course that also means Trinidad and Tobago.”

Celestin said the courts will be renovated in North, South, East and West Trinidad as well as Tobago and will be chosen by the federation. The conversations with the basketball federation are still ongoing and the chosen courts have not yet been finalized, she said.

“We spoke with their president (Claire Mitchell). She’s out of the country right now but the vice president is here tonight, (Ishamel) St Bryce.

“We have just committed to investing and renovating some courts,” she said.

Celestin said that once the courts are determined and the scope of work needed, the company will then see how much investment is needed.

She said the company knew the wider campaign was coming to the TT since February 2021, but the company was unable to hold the event until this year due to the pandemic.

French Ambassador Didier Chabert, left, Kerron Sealey (Sunny Bling) and Hennessy Brand Manager Sabrina Celestin at the Hennessy Sip and Drip event last Tuesday night at Brix, Autograph Collection, Cascade. – SUREASH CHOLAI

The campaign will also feature other aspects, including goodwill and other consumer-facing activities and promotions, she said.

In a statement, Celestin said the NBA and Hennessy have a lot in common because “the NBA is more than basketball and Hennessy is more than brandy.”

He said Hennessy represents global communities, and this partnership allows the brand to support a game and culture that brings people together through entertainment and camaraderie despite the current challenges facing fans around the world.

“Locally, Bryden’s is pleased to represent this brand for several decades and to announce our partnership with the National Basketball Federation to renovate Trinidad and Tobago’s basketball courts,” he said.

Local musician and artist Rae Anne Victor led the group of 40 creative people in the sneaker customization course.

Melisa McAllister, left, and Sherrie Sandy personalize a pair of sneakers at the Hennessy Sip and Drip event. – SUREASH CHOLAI

The release says the brand is known for its collaborations with contemporary artists, whether through the production of limited-edition artist-designed bottles, culinary partnerships or custom sneakers.

Victor is a professional keyboardist who recently graduated with a Bachelor of Musical Arts. Victor develops his craft in customizing footwear and apparel under the Rae Arts brand and has collaborated on a number of creative projects.

She is also the founder of a piano school which she has run for over a decade.

Bryden’s head of marketing, Christopher de Verteuil, also addressed the event and said it was a room full of creatives, artists, designers, athletes and entrepreneurs. who were all Hennessy worshippers.

De Verteuil said the past two years have been difficult for everyone and one thing everyone had in common was that “everyone here has never given up.

“They never stopped and never settled because that’s what Hennessy is, never stop, never settle.”

Christopher de Verteuil, Marketing Director of Bryden, addresses those gathered at the Hennessy Sip and Drip event. – SUREASH CHOLAI

De Verteuil said the brand was thrilled to announce its partnership with the NBA and unveil its limited-edition bottle highlighting the partnership.

Celestin said there will be promotions to get others involved, whether as a basketball fan or a Hennessy fan.

She said the federation is doing a tremendous job across the country to keep basketball alive.