Technology is developing rapidly in the fitness industry. Different ways we’ve combined technology with exercise can be found in today’s smartwatches or home workout machines that not only offer great exercise hardware, but also the analytics and data to track our performance. Fitness technology has undoubtedly added flexibility and independence to the workout experience.
The Covid-19 pandemic has only accelerated the adoption of fitness technology as people around the world have had to think creatively about new ways to work out at home. In fact, when looking at the home fitness equipment market, the industry has gone from $8.42 billion in 2020 to $9.9 billion in 2021. It is therefore not surprising that technologies in this industry are developing at a rapid pace to adapt to different sports and exercises.
Basketball is a sport that has been a little slow to adopt home fitness equipment. Well, that was until a new company launched earlier this year. This new company is called crested, which boasts of being the world’s first smart basketball hoop, with a screen for one backboard, which allows you to train like a pro, track your performance and play against other Huupe users right from your driveway . The Huupe works both outdoors and indoors. With a digital screen for a rear panel, the Huupe offers a variety of options to use when training, including the ability to stream games while you play or being able to watch training sessions on demand. Streaming capability works like a TV with all major platforms available. When it comes to training sessions, the Huupe not only offers thousands of on-demand options that can guide you through exercises, strategies, and techniques, but also scheduled live trainers that can do the same. Their current roster of coaches each have significant experience in the sport, along with their specified skill specialties.
When you use Huupe technology while playing, you will be able to track your shot percentage, swishes, trajectory, position on the court, speed, vertical jump and more. Having this amount of data during practice can be useful for setting goals while being able to track your progress over time and make adjustments. After taking Huupe around the country in the summer of 2021, the company was able to gather information from targeted testing of young and old players. In turn, many saw it as the future of basketball because of its ability to track so many unique stats. For example, one player said, “Our kids are going to play it, a lot of people around the world are going to play it.” Another said: “You can use it a lot because it can track your shots, it can see when you shoot from the three-point line, the free throw, and you can watch games you’ve missed.”
As Huupe plans its rollout, the company said it will only manufacture a limited number of Huupes in 2022. Additionally, the company said it plans to expand its pool of world-class trainers to make the even better product for their users. We remain excited to see where the future takes them, you can follow their mission on instagram and Twitter.